50’ x 50’ exhibit
Concept Evolution
The ever-changing environment consists of “reflection pools” that showcase multiple products together from the Merz portfolio as a “Solution for the Complete Patient”. Each interactive pool tells the story of a particular patient case study and the products that worked for that patient. Projection and digital video dynamically changes the look and feel of the environment from moment to moment or day to day and fully immerses the attendee. Mirrors add to the theme of “reflection” throughout the space to add dimension. Hidden monitors inside mirrored blades in the reflection pools surprise the attendee as they walk up and interact with the touchscreens to learn about the patient’s story.
As the concept evolves there are more details to define each of the product segments into a modular kiosk that is scalable to smaller exhibit sizes.