GSK Consumer Healthcare

GSK needed a scalable exhibit design from a 60’ x 20’ island to a 10’ x 10’ inline to serve their dental and medical trade shows. The structure is very lightweight using mostly fabric with metal frames to define the space and use as the canvas for the GSK branding. Dynamic projection was used on the outside wall showing bubbles rising up. As the attendee enters the welcome area it is an easy journey through the space.