40’ x 40’ exhibit

The challenge was to develop a memorable experience that demonstrates AstraZeneca’s scientific leadership and communicates the scientific pillars. An overall sleek and modern design was key to create excitement and awareness around the emerging gout science. Strategic uses of lighting, hospitality and a large canopy creates an intimate and inviting space. As the attendee enters the booth, there are many interactive elements like augmented reality, touchscreens and a large scale video wall to educate the attendee about gout “in a new light”. Sharp and angular design elements represent the sharp crystals that form in gout.