80’ x 80’ Exhibit

I designed a timeless and architectural solution that both differentiates and exemplifies PREIT’s position as an industry founder and current innovator. The concept was to provide an open and inviting entry and interior space for leasing reps and customers to conduct business meetings along with a fancy cafe to serve drinks. Technology was utilized and in a practical and effective way to be used as a sales tool while also demonstrating PREIT’s innovation. I used the corner entry of the exhibit as a beacon for the brand from across the show hall. The overall design has an upscale hospitality feel.